Putting Hogan in Control of Its Own Products

The problem

Hogan's business runs on assessment-based reports, the products they sell. But their product-creation system, an aging custom tool maintained by an outside vendor, had become a bottleneck. Everything was hardcoded, so every change, from a small edit to a whole new product, required a programmer.

New products took months and even minor updates took weeks. Hogan had no direct control over its own content or release timing. In a business where revenue tracks directly to product output, that capped growth, and projects kept stalling.

The solution

SEQTEK partnered with Hogan to hand product creation back to Hogan's own people. It began with a three-month discovery to define the problem, mission, vision, and strategy through workshops, interviews, and requirements, producing a solution design, a phased roadmap, and realistic timelines.

The Localshoring model showed up in practice. Hogan's and SEQTEK's agile practices blended into one framework with two-week sprints, regular demos, and a mixed scrum team where SEQTEK owned delivery and drove the work to the finish.

Two applications replaced the hardcoded-report dependency with a template-driven, component-based framework. Content Builder, backed by the Squidex headless CMS with an Angular UI and a C#/.NET backend, lets content managers and data scientists define default content and reusable components tied to personality scores and assessment outputs, giving consistency and guardrails by design. Product Builder lets business users assemble client-ready products from templates, reusing or customizing Content Builder components, with no programmer involved. The process shifted with the tech, moving content authoring to data scientists and product creation to business owners.

The impact

Hogan creates and changes its products without waiting on a programmer, giving it direct ownership of its most important revenue-generating assets. Iteration and release timing are Hogan's to control, not a vendor's.

Reusable, standardized components give consistency and guardrails, with room to customize. SEQTEK coached Hogan to a focused 1.0 and a backlog they could build on, momentum that held.